Case study:

A common social identity

Project background

Challenge & Solution

Social media assets needed to be developed for commercial real estate brokerage teams that they could share with their individual social networks. Since there was a high possibility of overlap between networks, multiple assets in a similar style needed to be created to prevent feeds from appearing repetitive and spamy.

Outcome

Different templates were developed that could be easily manipulated by teams for future use. The style was consistent with the company’s brand but applied differently between posts to avoid appearing too repetitive. This style was also applied to other social media posts, helping to unify and link the social presence of the company and individual teams.