Case study:

Defining online presence — branding for digital

Project background

Challenge & Solution

A future commercial development in downtown Toronto was looking to expand its brand for digital application, as planning for social media and paid advertisements uncovered gaps in its existing guidelines.

Rather than depart from the existing brand, it was important that the development’s existing assets be used as inspiration. The development of the brand was taken as an opportunity to build awareness and enhance how the development was visually representing itself.

Outcome

The existing branding was expanded to develop brand themes that embodied the developments characteristics and messaging. These themes allowed the development to define and refine how it visually communicated its key messages to its target audience and on what platform. Additional guidelines were also developed for digital application.

Upon conclusion of the brand development, subsequent services were requested for execution of the development’s 360 marketing campaigns (social media, emails, web assets).