Case study:

Developing property marketing collateral

Project background

Challenge & Solution

Marketing collateral was needed for a property in Toronto. A brochure, postcard mailers and social media posts were designed for the property. Due to limited resources, there was an emphasis on developing copy and sourcing relevant photography. Existing images were cropped, so that they could be repeated and speak to different messages without feeling repetitive.

Outcome

The video prepared for social media was later presented to the marketing teams in Ontario, Canada and across the global at Avison Young. It was recognized as an example of how to produce a video with limited resources and was shared as a base template for marketers and graphic designers to create their own videos with. In addition, the brand team at Avison Young will be using the video to develop additional global templates.